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In his fascinating Op-Ed entitled “Why Nobody Goes to Naples” in The New York Times, Beppe Severgnini lets us in on a big secret:

The Italian Tourist Board spends an astounding 98 percent of its budget on salaries, with basically nothing left for its actual job of tourism promotion.

… Across the country, tourism is going from being a given to being a missed opportunity. In the 1970s, Italy was the world’s No. 1 tourist destination. Today, it has slid to fifth place behind France, America, China and Spain.

Maybe now is a good time to rediscover the charms of La Bella Italia. 

Link:  http://www.nytimes.com/2014/04/12/opinion/severgnini-why-no-one-goes-to-naples.html?_r=0 

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