The men have had their Super Bowl, but we still have the Academy Awards—“the Super Bowl for Women”—to look forward to this month.

Back in the golden age of film, Hollywood’s legends threw caution to the winds: Rather than playing it safe on the red carpet, they embraced “personal style.” Their fame, therefore, was the byproduct of their differences rather than their similarities. When it came to creating enduring screen legends, no one “finished a look” better than jewelry designer Fulco di Verdura.

Fulco met the stars and style-makers of Hollywood’s golden era, and they animated his designs in films like Holiday, Two-Faced Woman, Suspicion, and The Philadelphia Story. Fulco became their personal image-maker. Just as he had helped Coco Chanel interpret her tailored style (especially with his now-iconic Maltese Cross cuffs), he designed jewelry that captured the essence of his famous clients.

These unique designs are the inspiration for Verdura’s 2012 “HOLLYWOODLAND” collection, celebrating the uniqueness of Marlene Dietrich, Greta Garbo, Joan Crawford, and Slim Keith, among other celebrities who not only defined glamour for generations of women but continue to influence fashion today. These strong, independent women possessed great talent and firm control of their careers, and their personal styles have become enduring legacies.

To see the influence of these glamorous legacy looks, one simply doesn’t have to look further than the recent couture collections shown in Paris.  As for jewelry, the last accessory in preparing one’s Oscar look, we anticipate the following distinctive styles on the red carpet this week.

Big earrings and cuffs have been the red carpet trend of the season. Here’s the look:




The Provocateur

“I dress for the image. Not for myself, not for the public, not for fashion, not for men.”









The Perfectionist



“I never go outside unless I look like Joan Crawford the movie star. If you want to see the girl next door, go next door.”




The Original


“While you have to be natural, you also have to be different.








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  • Patricia Yarberry Allen, M.D. February 25, 2012 at 11:47 am

    Such beautiful photos… and the jewelry causes me to swoon. Oscar worthy indeed (the jewelry, not my swoon..)

    Thanks so much for this beautiful and informative post about the Hollywood legends who understood how to choose what would enhance their image, not just for a night, but for as long as Hollywood exists! It is not surprising that Verdura is always present on the Red Carpet.

    Dr. Pat

  • b.elliott February 24, 2012 at 11:51 am

    Loved this! I would also like to add that the stars back then bought their own jewelry, making a cash commitment to their personal style rather than “borrowing” pieces selected by stylists as is the custom today.