marketing | Women's Voices For Change

The Boomer Consumer: Stop Ignoring Me, Da*&^it!

By Eleanore Wells

Baby Boomers spend over $2 trillion annually on consumer goods and services. Yet the advertising on the TV shows we watch and websites we visit seems aimed at younger consumers.

Mickey Mouse’s Ears Are on Backwards

By Women's Voices For Change

To be fair, the Walt Disney Company is just behaving like the rest of the rat pack when they dispatch Kelly Pena, their expert on youth trends, to rifle through the dresser drawers of 12- year-old boys and to shadow them on shopping trips. Still, “kid whisperer” though she may be, Ms. Pena is not doing the world any favors…

To Reach Boomer Women, Marketers Need To Be Willing To Go Gray

By Womens Voices for Change

By Tami Anderson, principal, andHowMarketing Teenage girls, with their fickle tastes and insider lingo and eye rolls at our feeble attempts to relate, would seem to be the most intimidating audience of all for a marketer to try to reach. Yet, the majority of marketing dollars and high profile campaigns are still directed squarely toward Gen Y, while Boomer women…

Women's Voices For Change

Tag Archives : marketing

The Boomer Consumer: Stop Ignoring Me, Da*&^it!

Mickey Mouse’s Ears Are on Backwards

To Reach Boomer Women, Marketers Need To Be Willing To Go Gray

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