Tag Archives : boomer women

News

News Brief:Boomer Women Rule Emmy Awards; A ‘Quinceanara’ Party at 45, Not 15; Less HRT = Lower Breast Cancer Rates; More Boomers Homeless, Especially Women

By Womens Voices for Change
Someone was listening: Last night’s Emmy Awards were a veritable festival of women over 40, with victories by Glenn Close (Damages) for Outstanding Lead Actress in a Drama Series; Jean Smart (Samantha Who?) for Best Supporting Actress in a Comedy Series; and Laura Linney (John Adams) for Outstanding Lead Actress in a Miniseries. And Tina Fey, above, scored a triple:…
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Politics

Special News Brief: Sarah Palin McCain’s VP pick

By Womens Voices for Change
A boomer woman at his side: Like everyone else, WVFC has just learned that John McCain has responded to Barack Obama’s historic Presidential nomination by deciding to make a little history himself. Surprising nearly everyone, McCain chose as his vice-presidential nominee one of the "dark horses" we highlighted two weeks ago: Palin, 44, is the youngest governor in Alaska history,…
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News

To Reach Boomer Women, Marketers Need To Be Willing To Go Gray

By Womens Voices for Change
By Tami Anderson, principal, andHowMarketing Teenage girls, with their fickle tastes and insider lingo and eye rolls at our feeble attempts to relate, would seem to be the most intimidating audience of all for a marketer to try to reach. Yet, the majority of marketing dollars and high profile campaigns are still directed squarely toward Gen Y, while Boomer women…
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