Long before she became one of the most powerful women in media, Lauren Zalaznick spent years in the trenches as a producer. At NBC Universal, she’s responsible for properties as varied as Bravo, Oxygen, and Fandango.com. In the TED Talk, below, Zalaznick shares the results of cutting-edge research into how TV both reflects and shapes social values—and has done so consistently since the 1950s. Who says TV is frivolous?

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