The Other “Today”: “It has been six months since NBC tacked on a fourth hour to ‘The Today Show.’ And those excruciating additional 60 minutes might best be described as a women’s magazine — pre-‘Feminine Mystique’ — brought to life,” writes Robin Givhan in the Washington Post. “It is an hour dominated by extreme weight-loss stories, ambush makeovers and recipes for carrot cake so good that it will make a man propose.”

Givhan continues:

“Today,” which continues to be the top-rated morning show on television, has always become more feature-driven as morning moves toward afternoon. But by the time the fourth hour hits the airwaves at 10 a.m., the content not only becomes so diluted that it is readily understandable
by a 10-year-old, it also harks back to another era — a time when, say, the idea of a woman being a serious contender for the White House was unthinkable.

Plus: TVNewser reports that Kathie Lee Gifford will be joining “The Today Show” to anchor the fourth hour.

Yahoo Hopes to Shine With Women: Jessica Guynn of the L.A. Times reports on today’s launch of Shine, a Yahoo website aimed at women 25 to 54.

Bravo’s Chief Reaches Out to the Prosperous Urban Woman: The New York Times profiles Lauren Zalaznick, the 44-year-old woman behind the surging success of the Bravo cable television network.

Helen Mirren Traces Her Regal Russian Roots: Our fave Helen Mirren talked with NPR’s “Morning Edition” today about her new memoir, “In the Frame: My Life in Words and Pictures,” which outlines her aristocratic beginnings, from a time before the Mirren family was known as such, until she found a very special “religion” — the theater.

Menopause TV Alert: Tonight on “The New Adventures of Old Christine,” starring Julia Louis-Dryfus, Christine’s gynecologist (Jason Alexander) suspects that his patient’s “flu” symptoms are menopause-related. Via L.A. Times.

House Warming: In Sunday’s “Vows” section, The New York Times covers the courtship and marriage of Lisa Sette and Peter Shikany, both in their 50s, who built a home together before committing to building a life.

“After the wedding,” writes Lew Serviss, “Mr. Shikany reflected on the circumstances that led to his marrying Ms. Sette. Citing Winston Churchill, he said: ‘We shape our buildings. Thereafter they shape us.'”

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