MORE Magazine Bares More Truth: “Plastic surgery may be a well-trod topic in women’s magazines, but that doesn’t mean their editors are volunteering how much of it they’ve had,” writes Irin Carmon in Women’s Wear Daily. “So More editor in chief Lesley Jane Seymour can hope to make at least a small splash with an unretouched photo and some very detailed credits: ‘Highlights to cover gray by Rita Hazan … strong arms from working out every morning, Botox (yes!) and collagen by Dr. Pat Wexler.'”

The photo will run alongside a story in the June issue about women’s reluctance to admit to plastic surgery, adds Carmon.

“Everyone [on staff] said, ‘We can’t talk about plastic surgery, the reader’s totally natural,'” Seymour, the former editor in chief of Marie Claire and Redbook, told WWD. “Then I went into the research and found out that our reader is 300 percent more likely to have had a beauty procedure than any other 40 year old.”


Memorable Mothers of Television and Film: With Mother’s Day just around the corner, the Boston Globe features a slide show of some of entertainment’s most memorable moms, including Phylicia Rashad, who played New York attorney Clair Huxtable in “The Cosby Show”; Anne Bancroft in “The Graduate”; and Shirley Jones (left) as the musical matriarch in “The Partridge Family.”

Marketing to Moms: “Mother’s Day is a wonderful time for marketers to talk to moms,” writes Marti Barletta in a column at Advertising Age. “After all, mothers are the chief purchasing officers, or CPOs, of their households, making almost all of the spending decisions.”

But Barletta, CEO of the Trendsight Group, smartly cautions against stereotypical mommy marketing.

…84% of women over 40 have kids — ergo, they are mothers. But the real driver of women’s spending power kicks in when they are less involved with their kids, not throwing all their dough into diapers and formula. Don’t assume moms all have toddlers in the home. Most marketers are
thinking in terms of babies and younger kids but only 3.5% of women bear children each year, so that’s a pretty limited target audience.


Dharma in the Dirt: Describing the meditative gardening life of 60-year-old Wendy Johnson, Patricia Leigh Brown writes:

Long before Michael Pollan and Barbara Kingsolver wrote best-selling books about eating foods grown locally, Johnson, with a long-necked English watering can perpetually in hand, was cultivating an awareness of how lettuce grown au naturel can also feed the soul. […]

In her new book, “Gardening at the Dragon’s Gate: At Work in the Wild and Cultivated World” — part memoir, part Sunset Magazine sitting on the floor mindfully eating a raisin in the zendo — she ponders such questions as whether it’s O.K. for life-embracing Buddhists to crush snails (ask forgiveness first) or to trap gophers (breathe deep, then fence instead).

For Ms. Johnson, who occasionally waters the Buddha statue in her greenhouse to, as she says, “bring him to life a little bit,” gardening is about far more than Gravenstein apple trees or David Austin heirloom roses. It is to literally know “the heart and mind of your place,” and in so doing, to know your own heart and mind as well.

Online Dating Sites See Boom in Older Members in Japan: More older single women and men in Japan are turning to online dating sites, such as Match.com, reports Linda Sieg at ABCNews. But concerns over attitudes toward meeting someone online are one reason why women make up only 40 percent of Match.com members in Japan compared with 50 percent in the United States.

Some Quick Benefits to Halting Smoking: “Women who stop smoking can enjoy major health benefits within five years, but it can take decades to correct respiratory damage and shed the added risk of lung cancer” — up to 30 years in fact to remove all excess risk of lung cancer, according to a new study reported on by The New York Times.

“Those who stopped had a 13 percent reduction in the risk of death from all causes, including heart and vascular problems, within the first five years, the study found. After 20 years, the risk of death from any cause was the same for those who quit as for those who had never smoked.”

The study appears in the Journal of the American Medical Association.

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