Patricia Yarberry Allen, M.D. is a Gynecologist, Director of the New York Menopause Center, Clinical Assistant Professor of Obstetrics and Gynecology at Weill Cornell Medical College, and Assistant Attending Obstetrician and Gynecologist at New York-Presbyterian Hospital. She is a board certified fellow of the American College of Obstetrics and Gynecology. Dr. Allen is also a member of the Faculty Advisory Board and the Women’s Health Director of The Weill Cornell Community Clinic (WCCC). Dr. Allen was the recipient of the 2014 American Medical Women’s Association Presidential Award.

T he 2010 Academy Awards event seemed like such a tired brand. There was so little energy in the audience.  Each time the camera panned the faces, boredom was the most prevalent expression.  All dressed up and nowhere meaningful to be seemed to be the theme.

The advertisers knew their demographic.  Nothing there for anyone under 35…Hyundai cars, toilet paper, JC Penny with the occasional Mercedes and BMW ad.  The odd dance segment created for the music nominated for awards was another failed attempt to draw in anyone under 40.

The producers obviously recognize that this four-hour performance is a 20th-century anachronism. Valiant efforts to tie Old Hollywood glamour to last night’s event were just not enough.

The Academy Awards needs to be two hours long. Only the Best Actor, Actress, Director, Film, Animation, Supporting Actor and Actress should be honored live.  Those other awards can be given at industry events after the televised program is over. Then those who want to speak can do so graciously without a hook.  A director’s body of work can be explored.  The back story of films can be told.

A shorter, more focused night would allow all the nominated films to be promoted much more heavily, increasing the box-office bottom line.

The film industry benefits.  The audience, both live and in their homes, will appreciate a focused interesting night.

We all want to save the Oscars.  Let’s not let it die a slow death.

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