Patricia Yarberry Allen, M.D. is a Gynecologist, Director of the New York Menopause Center, Clinical Assistant Professor of Obstetrics and Gynecology at Weill Cornell Medical College, and Assistant Attending Obstetrician and Gynecologist at New York-Presbyterian Hospital. She is a board certified fellow of the American College of Obstetrics and Gynecology. Dr. Allen is also a member of the Faculty Advisory Board and the Women’s Health Director of The Weill Cornell Community Clinic (WCCC). Dr. Allen was the recipient of the 2014 American Medical Women’s Association Presidential Award.

by Patricia Yarberry Allen, MD | bio
and all at Women's Voices for Change

Women Over 40! So, here we are! Venturing out into the wonderful world of Google Adsense as a way to help finance our blog so that women's voices can be heard,and so that we can continue our idea of bringing the over-40 woman's perspective to the table.

Of course we are grateful to the geniuses at Google who have this black-box, secret formula that matches sites with advertisers and allows those sites to make a few scheckles from this process.

We find, however, that the boys in the black box aren't perfect, especially when it comes to women — and certainly not when it comes to women who have been around long enough to know a thing or two.

As soon as our little ads went up, our first advertiser was a strange phrase, "Honest Women." When this category was opened, what a Pandora's Box we found!

MEET MARRIED WOMEN! Married but looking? Meet LOCAL married women right now!

OLDER BLACK WOMEN: Free to join. 1000's of pictures of beautiful older black singles.

LOOKING FOR POLISH GIRLS: You want "friendship." Women from Poland or Ukraine.

HISPANIC WOMEN ONLINE: Find your interracial match on line.

MARRIED BUT LOOKING: Discreet affairs for men and women have never been easier.

But here is what really got us. To show that the Google Box needs help, we offer this last advertisement:


Free? Free? Now, there has never been anyone involved with a smart woman over 40 who finds that a woman is 100 percent free. Honey, if you are a man and reading that advertisement, you could barely hope to afford one of us.

So, Google Boys, better call an engineer crisis management summit. We here at this website are certainly not honest in the way you mean, and we sure as hell aren't free.

For everyone else, help support WVFC. Click on our advertisers. Some of them are really really useful.

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  • christian August 24, 2008 at 11:26 am

    Let me begin by saying that i really like your site a lot
    now.. back to the post hehe
    I cant say that fully agree with what you typed up… care to elaberate?

  • thatcoolbroad April 22, 2008 at 9:01 am

    I feel your pain. I’ve had to filter out ads on my website for men looking for women from Russia, Thailand, Japan, China, Latin America, the Phillipines as well as Muslim and Christian women. But the worst was the ad for, gulp, incontinence pants! Eeeeks!

  • Elaine L April 22, 2008 at 1:57 am

    Hey Cindy
    Love your site. Jayz, this whole thing is a challenge, isnt it?

  • Cindy Szponder April 21, 2008 at 8:47 pm

    Patricia, love the article and the examples. Unfortunately, I’ve seen some rather “torrid” Google Adsense ads on my blog–which is mainly about blogging, as well as writing and marketing your own ebooks. A couple of the examples were so wide of the mark of the point/purpose of my blog that I considered removing them. I may yet do that. Thank you for the humor–and love the site. Found you via Problogger. Cindy

  • Chris Estes April 21, 2008 at 7:20 pm

    Ahh yes content matching with GA. If they find a solution to this they may loose a lot of money. Something tells me they may not. Through the Adsense control panel you can kind of control it.
    By-the-way you shouldn’t say click on our advertisers link. That may not go over well with the black box guys. Just one of the other many reasons they can suspend your check.

  • Andrea Learned April 21, 2008 at 12:14 pm

    Oh yes, Patricia. I have the pleasure of this experience on my blog too. If I write about single women – look out: the ads are all targeted to men looking for dates. Even the most clever of search engine formulas end up stereotyping. They may just have to get some human input on this particular category – very funny.