In the bleak midwinter, we’re doubly delighted with the no-need-to-venture-out luxury of online shopping. And so we’re reprising our late-spring Fashion Friday post on three online fashion sites for women, run by women: Net-a-Porter (international cutting-age labels!), Polyvore (collage-like “sets” that put together a look by accessorizing the featured dress!), and Rent the Runway (black-tie dresses available for rental!).

For this week’s Fashion Friday we’ve highlighted our top three favorite online fashion sites; most importantly, each has at it helm women whose taste, vision, and business and technological savvy are redefining the industry of online shopping.

Not all of us have the luxury of strolling down New York City’s Madison Avenue at whim. And probably most of us would rather don the little black dress just one more time rather than subject ourselves to the mall. Now, more than ever, online fashion stores, known in the industry as e-tailers, are not only influencing how we buy clothing but influencing the trends in fashion. Given the ever-growing list of online shopping sites that go way beyond the department-store household names we know and rely on—sites that are beautifully curated around various concepts, themes, and personalities—it’s becoming increasingly difficult to settle on just one or two best bets for online shopping. A new crop of e-tailers founded by women entrepreneurs is staking a claim in the $54-billion apparel e-commerce market.


Net a porter

Natalie Massenet, Chairman of the British Fashion Council, launched Net-A-Porter in 2000. The pages are cleverly and beautifully presented in the style of a fashion magazine; the site caters to more than 2.5 million women each month who are style-savvy and expect unprecedented access to international cutting-edge labels.




Co-founder and CEO Jess Lee earned her stripes working on Google Maps before she joined Polyvore. Her stint at Google is clearly reflected in Polyvore’s mission to solve “problems intelligently, in clever, faster ways through technology and creativity.” And, yes, they’re talking about a fashion site, whose global community has created more than 80 million collage-like “sets” that we have come to love. Indeed, we’ve shared plenty of them on Women’s Voices, like the curated collection above on “What to Wear to a Daytime June Wedding.” Of Polyvore’s aesthetic and culture, Lee told The New York Times, “We believe that you have to keep things as simple as possible, edit out the things that are unnecessary or extraneous and focus on polishing the details.” We agree with that kind of fashion policy!



Rent the Runway

Here’s a concept: Rent the designer gown! Men have been renting tuxedos forever without any scandal. So why shouldn’t women be able to rent their black-tie dresses as well? Co-founders Jenny Fleiss and Jenn Hyman of Rent the Runway say their philosophy is: Borrow, don’t buy. The concept is simple: find your dress, book for a 4-day or 8-day rental period. After your night out, send back your items in the easy pre-paid envelope provided. Dry cleaning all taken care of. We couldn’t think of anything easier.


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  • Rhea Scott October 12, 2015 at 2:38 am

    I just loved that jacket, can you tell me what type of jacket it is? I’d love to wear it on my birthday! Looks great!

  • SN COUTURE September 22, 2015 at 1:29 am

    I really love online shopping that is why i always prefer online shopping sites for all types of products.Above mentioned three sites are very affordable for buy women clothing all.I really add these to my top listing sites.

  • lokee July 6, 2015 at 1:32 am

    Wow… such a wonderful post… After reading this post I have come to know that we can do online shopping of trendy things at very low rates… I will surely do shopping from this site.