BetterCover-lrgIt’s a rare 69-year-old who is pleased rather than alarmed to be called a  “wrinkly sex kitten.” Joan Price is that rare senior.  

Some boomers are still having a blast between the sheets. Others, not so much. If you’re a member of the Generation of Love who has lost your mojo, “Senior Sex Expert” Joan Price will help you get your groove back. Or, if you’ve managed to hang onto that groove, she’ll tell you how to have a sex life that’s even groovier.   

Price is a cheerleader for everything fun and erotic for those of us who are getting a little long in the tooth. She’s been blogging about senior sex for almost a decade. She gives lectures, holds workshops, and writes books about sex and aging. She has a Huffington Post column. She’s amassed a wealth of nuts-and-bolts information about what does and doesn’t work when it comes to senior shenanigans, and she’s eager to share it. 

She even reviews sex toys on her blog from a senior’s perspective. (She’s covered 70 so far.) 

So what makes a sex toy senior-friendly? 

“The last thing you want,” she tells me, “is to buy a vibrator, then get it home and find that the printed instructions are so small you can’t read them with your trifocals. If the design isn’t so intuitive that instructions become irrelevant, that print had better be readable.“ She also evaluates whether the grip is well-designed for a user with arthritic hands. “I want intense vibrations,“ she explains, “but not in my wrist.” Nor should the toy turn itself off while the user is still turned on. 

Reviewing sex toys? Nice work if you can get it, you might think.

Or you might think, “Ick!”

The “ick factor” is part of Price’s life. She shrugs it off. “The thought of seniors having sex makes some folks squirm,” she admits. “They’d prefer to think that the moment you get your AARP card, your sex drive evaporates.” Often, just the opposite is true. “Sex can improve with age. We’re freer and more relaxed. We’ve learned what we like, and we’re better at communicating about it.”  

But not always. Too many seniors, she says, have allowed our sexual energy to fade. And we do face plenty of challenges: Aging Bodies. Retreating Hormones. Slow Arousal. Waning Libidos.      

Not all of us are sitting in adjacent bathtubs on a hillside holding hands.   

But Price believes we can enjoy great sex throughout our lives. And she’s on a mission to make that happen. 

How did she fall into the sex adviser biz? She fell in love. 

Price, a long-divorced former English teacher, was enjoying a second career as an aerobics instructor and freelance health and fitness writer. She also taught line dancing. (Price has a lot of energy.) One day Robert Rice, a painter and retired arts administrator, joined the class.  

It was a lightning-bolt moment.  “When I first saw him,” she says. “I had to remember to keep breathing.”

Although she was 57 and he was 64, sex was  “terrific from the get-go,” says Price—far better than she’d anticipated, given their ages. But they still faced a few age-related challenges. Both needed more stimulation than when they were younger. “Everything worked,“ she says. “but it all took much longer.“ There was also a certain amount of “That hurts my back.“ And  “That hurts my knees.“ Price looked around for books she could consult about having fabulous midlife sex.        

“There weren’t any,” she says. “So I wrote one.”

Better Than I Ever Expected: Straight Talk About Sex After Sixty, part memoir and part sex manual, tells the story of Price’s  sexual reawakening and describes how the couple overcame their erotic challenges (thanks, in part, to a vibrator they dubbed  “Dr. Ruth”).

The book did well, despite some pushback, including one snarky review titled  “Now That Boomers Have Discovered There’s Sex After 60, Could They Please Stop Writing About It? 

“Not a chance,” was Price‘s response.

She next published Naked At Our Age: Talking Out Loud About Senior Sex  to answer the countless questions about their own sex lives readers had posted on her blog. The book combines advice from therapists, doctors, and other professionals with anecdotes and information Price culled from surveys sent to over 100 women in their sixties who were happy with their sex lives.       

The third book in Price’s “senior sex trilogy,“ just out, is  Ageless Erotica, a lighthearted collection of smutty stories about seniors from all walks of life, gay and straight, vanilla and kinky, taking their clothes off and having some fun.   

Price wants to be the “go to” person when it comes to senior sex. And she’s very approachable.    

“People come up to me all the time with questions about their sex lives,” she says. “It’s not unusual for one of my line dancing students to wait around after class to ask me about erectile dysfunction. Or, after a book signing, a reader in her seventies might take me aside to talk about why the type of foreplay she craved in her twenties doesn’t rock her world anymore.”

It’s an interesting life, to be sure. And full of happy surprises. Like the New York Times reporter who phoned out of the blue to pick her brain for a story about pole dancing among suburban boomers. Or the reader who just emailed: “I’m on Chapter 4 and you may have just saved my marriage.“ 

While our bodies aren’t what they were, most of our sex problems, says Price, have solutions. Different techniques.  Positions that suit older bodies. Better lubricants. New toys. (“If a Hitachi Magic Wand doesn’t work for you,” she says, “don’t give up. Try an Eroscillator during partnered sex. With the marshmallow attachment!”) 

Great sex, says Price, also requires honest communication.  Which, for many of us, doesn’t come easily. After all, we came of age in an era when happily married TV couple Rob and Laura Petrie had to sleep in twin beds, and Lucille Ball, even with a baby bump the size of a beach ball, was forbidden, on air, to utter the word “pregnant.“ 

Sex was something we didn’t talk about. 

Notwithstanding the sexual revolution, says Price, her boomer audience, while eager to learn more about sex, can be uncomfortable discussing it.  “I picture them inching toward me rather than flinging their arms out,” she says.  

She tries to meet them halfway. “I avoid graphic language. I use words that won’t shock. I put them at ease with warmth and humor.” And while she talks frankly about explicit topics, there’s nothing racy or provocative about her presentation.   

“I’m here to educate,” she says. “Not to titillate.” 

She’s also here to smash some stereotypes about seniors and sex.  “We’re not asexual,” she says. “Far from it. Plenty of people over 50 are having the best sex of their lives. If you aren‘t one of them, you could be.”

And if you aren’t partnered,  Price says, you should enjoy sex with yourself.  “Experts recommend at least one orgasm a week . . . for genital health and for heart health,” she noted recently in a HuffPo column called “10 Tips for Hot Solo Sex.”  

Hot Solo Sex is what Price is enjoying herself these days. Sadly, husband Robert, the man to whom she owes her own sexual reawakening, died after they’d been together just seven years.  

When asked about her own sex life, she’ll say, “I have a few favorite toys.” And some great memories. Although she’s dabbling in online dating, she doesn’t expect to find another Robert.  But not because, at 69, she’s too old for spicy sex. Far from it. “I’m hopeful about finding someone I can enjoy,“ she says. Who knows? That sexual lightning bolt might even strike twice.

If it does, she’ll know exactly what to do about it. 


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  • Mick October 17, 2015 at 8:50 am

    As Liz said on the comment above “just as important in later life”

  • Joan Price September 2, 2013 at 4:04 pm

    Thank you so much for this insightful and lively profile, Roz. My thanks also to Roz’s readers who are posting such kind comments about my work!

  • Liz June 24, 2013 at 11:05 am

    Is nice to know that sex remains just as important in later life…love Joan!

  • Andi June 3, 2013 at 6:20 am

    This review is excellent – I must admit… I don’t know much about what happens to your sex life after 60, but this article is one hell of an eye opener! Thanks for sharing, Andi

  • Tobi Schwartz-Cassell June 1, 2013 at 2:29 pm

    Another fantastic piece from Roz Warren! And educational, too, wink-wink.

  • IB May 25, 2013 at 12:01 am

    Everyone should be happy in life, and if this nice woman can help people, more power to her!

  • ellen sue spicer-jacobson May 24, 2013 at 4:46 pm

    I am in the process of reading Joan;s first two books & find her candor refreshing, esp. since so much comes from her own experiences.

    I plan to review her first 2 books on my website. Ageless Erotica was too much story-telling without the “sexperts”* input. (*My term for sex expert)

  • Jody May 22, 2013 at 12:37 pm

    Interesting as always. God, at 64 I guess I’m officially a “senor”. Sex? Hmmm…..

  • Richard Bready May 22, 2013 at 12:02 pm

    A new vision of Utopia: one in which every man has his Price. Good for her. And good too for the ever-wonderful Betty Dodson, still getting the word out
    “Better orgasms. Better world.”

  • Kate May 21, 2013 at 10:07 am

    This is a brillant review – hilarious and inspiring! Joan Price is an amazing woman, her books sound great and Roz does everyone a huge service by writing about her. Thanks, Roz!