The primary season has ended. Now, WVFC’s election coverage really begins. Keep checking back for more from WVFC’s political reporters (and let us know if you want to pitch in!).

As the election season really begins, we’re pleased to join the new Name It. Change It campaign, a project of Women’s Media Center and the Women’s Campaign Fund,. The campaign’s target is not a specific political party, but the sexism that often blocks women from running for office.

This sexism is especially apparent in TV coverage of female candidates, including how female correspondents are treated. In case you’re not sure what we mean, WMC assembled the  montage below, with some egregious examples from the recent past:

And it’s not just TV, and not just Hillary: for example,  as one NameItChangeIt blog notes, magazines like Vanity Fair are equal culprits, as with a recent  Sarah Palin profile that included “a cartoon of Palin in Viking costume, complete with braids and metal bra.”

Given that kind of gauntlet, it’s not surprising how few women even seek public office, or that female representation in Congress and even state governments is actually shrinking.

NameItChangeIt seeks to “erase the pervasiveness of sexism against all women candidates — irrespective of political party or level of office — across all media platforms in order to position women to achieve equality in public office. We will not stand by as pundits, radio hosts, bloggers, and journalists damage women’s political futures with misogynistic remarks. When you attack one woman, you attack all women.”

More as the season goes on — including more on this issue, from WVFC political reporters. But in the meantime, you might want to subscribe to its YouTube channel, and check out below its satirical challenge to all those pundits.