We think that at least one producer at MSNBC might have seen our Carla Baranauckas’ post this week, “Honk If You Support the Equal Rights Amendment.” Unlike some of us, Rachel Maddow didn’t witness in person the furious battles that year over ERA ratification, or remember quite as personally some of the now-meaningless arguments against it. But as you see below, Maddow was just as struck by how bipartisan the initial support for ERA was, and lays out in classic fashion why now may  be the time to keep President Gerald Ford‘s promise to women.