Advertisers and the companies that hire them, take note: There’s data showing that more women are watching the Super Bowl than men—and the women are much more interested in the ads. (This news comes from the Harris Interactive poll done for Hanon Mckendry and Mindscape in 2010.)
CBS—obviously aware of this fact—cleverly chose to do a public service announcement about heart health for women. It was certainly in the sweet spot for the Women’s Voices for Change reader demographic. Especially since they chose Mark Sanchez to deliver the message.
I watched the Super Bowl on Sunday night with the husband of great appetites. We ate so many surefire heart-attack foods that I’m surprised either of us made it through the game, especially with the Saints’ dramatic second half and—missing no chance to make their city proud—triumphant win.
So with my arteries primed with cholesterol sludge and fat from ribs and wings, guacamole and chips and onion dip, CBS gave me an unexpected cardiac stress test.
That’s right. CBS.
Sanchez, the heartthrob quarterback of our coulda-been-a-contender team, the New York Jets, did a PSA promoting heart health for women using his own heartbeat as the background. Well, the husband didn’t know it but my heart accelerated to a dangerous level very quickly, and stayed there for some time.
Mark looked me in the eye and said: “You are important to me, especially if you watch football.”
Studies have shown that heart attacks do increase on Super Bowl Sunday, as they do with other major sporting events such as big soccer matches. And heart attacks are the number-one cause of death for women over 45. So kudos to CBS for the first in what I hope will be a string of health-centered PSAs, even if it did send my heart rate soaring. If they keep bringing back Mark and his sincere-and-sexy concern for my well being, I might just end up watching next year’s Super Bowl from my exercise bike while eating a salad.